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A new Humaan – Welcome, Mark!

May 17, 2013 – 0 responses

The Humaan population grew by one recently with the addition to the team of Mark Gale in the role of Project Manager. We sat him down over a fresh brew of green tea this week to quiz him on his background and new role.

Tell us about yourself and how you got here.

I’ve previously worked on the client side in marketing and communications management in both the public and private sector. This involved website development and, in particular, developing and managing eCommerce websites.

This led me to work with Jay and the Humaan team as a client. We developed a great working relationship and when the project management role became available it seemed like a natural progression.

What are you most looking forward to working with Humaan?

Developing new relationships based on my own understanding of client needs and expectations. I’m also looking forward to being part of the next phase of Humaan evolution, which is going to see some very exciting developments.

What makes you Humaan?

Music, which is probably the most uniquely human pursuit of all. I’ve been a working musician for several years and I’ve been lucky enough to play with some great artists and I still do when I can.

http://humaan.com/?p=1104
More To Celebrate

Celebrating a social campaign!

May 6, 2013 – 0 responses

Working with our friends at Meerkats we recently had the opportunity to develop a new social campaign for Celebration Homes.

The goal was to develop an application that leveraged social media by encouraging clients to share their Celebration Homes experience via Instagram or Twitter. Monitoring both Instagram and Twitter for the tag #moretocelebrate, the app publishes content from both networks to a purpose built campaign website with a custom management system for moderating content.

The website comes in two flavours – a standalone version and also framed within Celebration Homes’ Facebook presence, and all posts via the application can be subsequently shared on Facebook, Twitter and Pinterest to amplify social engagement. As you would expect, it’s also fully responsive – allowing users to view and post directly from their mobile devices.

As with any anything built from the ground up, the finished product speaks for itself, and Celebration Homes clients are comfortably at home with the More to Celebrate initiative.

You can check it out at https://moretocelebrate.com.au/

http://humaan.com/?p=1096
content-crunch

Humaans and the web #3 – The power of Persuasion

April 19, 2013 – 1 Response

The decisions made when approaching the design of a project have a tremendous effect on the way users interact with the content and where they are likely to navigate.

Less is more.

Users are more likely to make a decision when there are fewer options, particularly when your intention is to encourage an action (eg Sign Up, Buy now or Contact Us). When designing a website, a structure based around a hierarchy of clearly defined goals will help determine priorities. Use these priorities to develop your content and define clear pathways for users to navigate and understand the intended goal.

People enjoy the process of discovery.

Using design to provide glimpses of information will imbue a curiosity within the user, encouraging them to further explore the content. Limiting the amount of information that is readily available aids in data retention and understanding, increasing the potency of the content.

Effective content, design and user experience often follow the ‘goldilocks principle’; not too much, or too little, but just the right amount. The aim should be to create the most efficient, accurate depiction of your intended goals and information, allowing your audience to explore and make simple decisions based on clearly defined options.

http://humaan.com/?p=941
humaan-illustration

Humaans and the web #2 – Aesthetic-Usability Effect

February 5, 2013 – 1 Response

With great design, comes great usability.

Aesthetically pleasing designs are easier to use, at least that that’s the way we perceive it. Aesthetic-usability Effect describes a phenomenon where people perceive quality design with a greater sense of usability than a counterpart with lesser aesthetics.

Strong aesthetics and great design is an aspiration we should all strive towards on the web. Good design promotes usability and encourages the user to be immersed in the overall experience of the website, app or interface, and affords a greater threshold for misgivings.

http://humaan.com/?p=924